The National Resource Journal Comes of Age

by Andrew Beckner 3/13/2008 4:22:00 AM

PageRank boost reveals benefit of partnership with Vec3, CEO Albert Hendershot says

 

The National Resource Journal, an online magazine focusing on the legal, medical, education, business and technology industries, recently saw its Google PageRank rise from 0 to 3 in fewer than five months, an astronomical growth for a start-up magazine.

Attaining a Google PageRank of 3 in such a short time is quite an achievement, said Vec3 Chief Technical Officer Martin Bowling. Vec3, an Internet marketing company that specializes in Search Engine Optimization, publishes the National Resource Journal.

“I think it shows that Vec3 has an intimate and intricate knowledge of how search engines are scoring and ranking content,” Bowling said. “That’s important because search engine use is now tied with e-mail as the most popular Internet activity, making search engine optimization a key component of any Internet marketing campaign.”

The NRJ has been making inroads online since its inception. For example, just weeks after its 2007 launch, a story in the NRJ spotlighting the recall of defibrillator leads in heart-disease patients was a Google “hot trend” in October. Further, that NRJ story was the number one source of information for Internet users in France and Russia searching for news about the recall, providing evidence of Vec3’s global reach.

“Being a seasoned marketing specialist, I’m still blown away by the international reach of the Internet,” said Vec3 Chief Executive Officer Albert Hendershot.

The National Resource Journal’s rapid success is the latest evidence that the Internet marketing firm Vec3 is continuing its rapid growth into an industry leader, company officials say.

The news that the National Resource Journal is now established as a trusted source of information about the legal, medical, education, business and technology industries comes on the heels of other barometers of Vec3’s growth and the company’s demonstrated ability to deliver results for its clients. For example, one client saw its Web traffic doubled after just one month of working with Vec3’s Search Engine Optimization, e-mail broadcast and Social Media Marketing services.

Coupled with its broad client base and additional quantifiable results, the news illustrates Vec3’s status as an emerging player in the Internet marketing industry, Bowling said.

“Studies show that 80 billion Internet searches are conducted every month—and that’s just on Google, the recognized industry leader,” Bowling said. “Vec3 has proven it can tap into that delivery medium and can therefore help companies gain visibility and Web traffic, with the end result being an increase in ROI.”

With Vec3 poised to make news again with the highly anticipated launch of its new site lifestyle-management Web portal, The Guide for Living Well, and its growing client list that includes companies from Philadelphia to Palm Springs, from Miami to New York City, from Las Vegas to West Virginia’s Greenbrier Valley and from Spain to Austria, it’s an exciting time to be a part of Vec3, Chief Operating Officer April Hendershot said.

“We’re standing on the edge of new frontiers in marketing strategies, and we’re in a great position to put our considerable skills to work for our clients,” April Hendershot said. “The future for Vec3 is bright, and it is exciting.”

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